Increasing your conversion rate is the easiest and cheapest way to triple your revenue, without bringing more traffic to your website. Here are my 7 tips for drastically increasing your conversions:
Use social proof everywhere to make visitors feel like they absolutely have to buy from you because everyone loves your brand. Show reviews, customer photos, and other social proof on all your pages, and multiple times per page.
Make sure your website has a clear and organized user experience (UX) design. Avoid long texts and use clever copywriting. Make your landing page your product page for a single product brand, and your home page for other types of brands.
Make your website look clean, professional, and beautiful with a good user interface (UI) design. Invest in a professional photoshoot for your products and in a developer to improve your website's appearance.
Use a one page checkout to prevent visitors from second guessing their purchase and reduce abandoned cart rates.
Use apps or software to compress your website images and make sure your page loads quickly, as visitors have no patience for slow loading times.
Clearly display your shipping times, at least on your product page or in the FAQ section, to prevent abandoned carts due to lack of information.
Offer local payment methods, multi-currency checkout, and wire options instead of PayPal, which has high fees and can block your money.
Bonus tip: Offer promotions and discounts that visitors can't refuse, like free products or shipping for orders over a certain amount, buy one get one (BOGO) deals, and limited time sales. Showing scarcity, such as products that are out of stock, can also encourage purchases.